Ready Designs

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GDBD: The AllRecipes Cross-Platform Ecosystem

Good Design Bad Design, Web Design

February 22nd, 2011

First, let me just say that I hate cooking. There’s work on either end, usually while hungry on the one side and lazy on the other. To me, the only thing worse than cooking is all the dishes you have to do afterwards. Anyway, I’ve found the AllRecipes apps are so well designed, the geek in me is soothed enough to make the cooking experience much more pleasant; almost, dare I say it, enjoyable.

AllRecipes iPad Splash Screen

The Verdict: Good Design!

The Takeaways:

  1. Designing for the total user experience is more relevant than ever with cross-platform applications, and doing a good job at this makes both Web and smartphone applications stand out above the competition.
  2. Excellent cross-platform functionality makes other design flaws easier to forgive.
  3. Leveraging communities brings additional value to information which could otherwise be found elsewhere.

The Details

AllRecipes has done a fantastic job of integrating their website, which clearly came first, with their iPad and iPhone apps. Keep Reading

Total Experience Design – Why Should a Web Designer Care?

Web Design

August 7th, 2010

Paul Dawson of EMC Consulting

Paul Dawson of EMC Consulting

This is a guest post graciously contributed by Paul Dawson, who spoke at MIX10 about Total Experience Design. He runs a consulting blog and is Experience Director at EMC Consulting, one of the largest digital interactive agencies in Europe and about to go global. EMC bought Paul’s previous company, Conchango, about three years ago. He’s been in “new media” since it was — “new” that is, working on early day websites and multimedia work from 1996. Now he works with clients like Tesco, Virgin Atlantic and Barclays on digital experience strategies, as well as making the rounds talking about EMC Consulting’s approach to design; particularly their “Total Experience Design” philosophy. Keep Reading

MIX10 Session Summary: Total Experience Design

Conferences

March 16th, 2010

Are you looking for…

This was officially Day 1 for Microsoft’s MIX10, and I left feeling energized and excited to be a part of this field. “Total Experience Design” by Paul Dawson was especially phenomenal, and I’ll do my best to summarize it here.

Paul used a flashy presentation software that got everyone’s attention right away, and the substance of the session lived up to its presentation. Update: I tracked down the presentation itself and embedded it at the end of this post. Keep Reading

Happy Folks

    • When a concern comes up that she knows about, she's usually suggesting solutions before I even come to her to discuss the problem.

      William Kammer, BDI

    • Roxanne Rocks! Super quick turnaround, amazing communication and a pleasure to work with. She's the best and I highly recommend her for your website/design needs

      Andrea Morelli, Impetuous Style

    • Roxanne will grasp the bigger picture of any job and is one of those rare species that combines technical skill, creativity and functionality.

      Annelies Draaijer, Raglan Shire

    • [Roxanne] brings along creativity, pro-activeness, enthousiasm, a high level of skill and she will think outside of boxes. She's also a quick learner and a very pleasant person to work with.

      Annelies Draaijer, Raglan Shire

    • Roxanne is an extremely talented programmer. She is able to take an extremely complex storyboard and turn it into a beautiful website. There is no project too big or too small that she can't handle.

      Rachael Masek, UWF Webspinners

    • Roxanne shows her skills in social media everyday by managing numerous accounts and keeping them updated to attract traffic. She's capable of creating an online presence and keeping it within the tone and attitude the company desires.

      William Kammer, BDI

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